Etihad Airline Branding
Inflight Entertainment System
Reach passengers during their flight journey through engaging advertisements displayed on onboard entertainment screens. Showcase your brand videos, product promotions and campaign creatives, capturing passenger attention in a premium airline environment.
Etihad Airways Advertising & Branding
Take Your Brand Beyond Borders with Etihad Airways Advertising
Connect your brand with international travellers through Etihad Airways advertising and branding opportunities. As the national airline of the United Arab Emirates, Etihad Airways connects Abu Dhabi with major international destinations, offering brands opportunities to reach business travellers, tourists, professionals and premium passengers.
With an extensive international flight network and premium onboard passenger experience, Etihad Airways provides an attractive advertising environment for brands looking to expand their reach across global markets.
From inflight entertainment screen advertising and TVC campaigns to ATLAS inflight magazine placements, digital media and airport advertising, brands can explore multiple opportunities to connect with passengers throughout their travel journey.
YAYO Media helps brands explore Etihad Airways advertising solutions through strategic media planning, creative campaigns and international media opportunities.
Etihad Airways Advertising Options
1. Inflight Entertainment Screen Advertising (E-BOX)
Showcase your brand through Etihad Airways' E-BOX inflight entertainment system. Reach passengers through video advertisements displayed on onboard seatback entertainment screens.
E-BOX provides passengers with access to movies, television programmes, music, documentaries and other entertainment content, creating an engaging environment for video-based brand communication.
Brands can explore TVC advertisements, promotional videos, product films and brand campaigns to connect with international travellers during their flight journey.
Key Highlights:
Inflight TVC advertising
Seatback entertainment screen advertising
Video commercials and brand films
Product launch campaigns
Promotional video advertisements
International passenger engagement
2. Inflight TVC Advertising
Promote your brand through television commercial advertising onboard Etihad Airways flights.
Inflight TVC advertising provides an opportunity to showcase professionally produced video advertisements to passengers through the onboard entertainment environment.
Brands can use this format to introduce new products, communicate product benefits, promote seasonal offers and build international brand awareness.
Key Highlights:
15-second and 30-second TVC formats, subject to specifications
Brand films and promotional videos
Product advertising campaigns
Video-based brand storytelling
International audience reach
3. ATLAS Inflight Magazine Advertising
Advertise your brand through ATLAS, the official Etihad Airways inflight magazine.
ATLAS is a premium travel and lifestyle publication featuring destination inspiration, travel stories, culture, lifestyle and photography.
Distributed onboard Etihad Airways flights and through selected airline lounges, the magazine offers brands an opportunity to communicate with travellers through premium print advertising.
Key Highlights:
Full-page magazine advertising
Premium print placements
Brand storytelling
Product and lifestyle promotions
Travel and destination-focused campaigns
International passenger readership
4. Digital Advertising with Etihad Airways
Connect with Etihad Airways passengers through digital advertising opportunities across the airline's media ecosystem.
Digital media provides brands with opportunities to showcase promotional messages, visual creatives and video campaigns to travellers before, during and after their journey, depending on the available media package.
Key Highlights:
Digital display advertising
Online brand promotions
Video-based digital campaigns
Passenger engagement opportunities
Digital brand communication
5. Seatback Display Banner Advertising
Promote your brand through static display banner placements within the Etihad Airways inflight entertainment interface.
Seatback display banners offer brands an opportunity to showcase promotional messages, product visuals and brand creatives while passengers browse the onboard entertainment system.
Key Highlights:
Static display banner advertisements
Brand and product promotions
Digital visual communication
Inflight entertainment interface placements
Campaign-based advertising opportunities
6. Abu Dhabi Airport OOH & DOOH Advertising
Build brand visibility through outdoor and digital out-of-home advertising opportunities at Abu Dhabi International Airport.
Airport advertising provides an opportunity to connect with international travellers across selected passenger touchpoints, including premium airport environments and Etihad VIP lounge areas.
Brands can explore digital screens and other suitable advertising placements to communicate their campaigns to passengers travelling through Abu Dhabi.
Key Highlights:
Airport digital screen advertising
OOH and DOOH media placements
Premium lounge advertising
First and Business Class passenger touchpoints
Large-format brand communication
International traveller engagement
Why Advertise with Etihad Airways?
Reach International Travellers
Connect with passengers travelling across international destinations through Etihad Airways' global network.
Premium Passenger Environment
Position your brand within a premium aviation environment and connect with passengers across different travel categories.
Engaging Inflight Media
Communicate your brand message through video advertising, onboard entertainment and premium inflight publications.
Multiple Advertising Touchpoints
Explore advertising opportunities across inflight entertainment screens, ATLAS magazine, digital media and airport environments.
Global Brand Awareness
Introduce your products and services to international audiences through airline advertising opportunities.
Creative Brand Communication
Use TVCs, promotional videos, digital banners and print advertisements to create memorable brand experiences.
Industries Suitable for Etihad Airways Advertising
Etihad Airways advertising opportunities can be explored by brands across various industries:
FMCG and Consumer Goods
Luxury and Premium Brands
Beauty and Personal Care
Fashion and Lifestyle
Automotive and Mobility
Banking and Financial Services
Real Estate and Property Development
Tourism and Hospitality
Electronics and Technology
Retail and E-commerce
Education and International Institutions
Entertainment and Media
Healthcare and Wellness